Keep Virginia Beautiful

In 1960, KVB established a Board of Trustees to assist the President in determining and carrying out the policies and programs of the organization. A new educational campaign, "The Governor's Program to Keep Virginia Beautiful" and new stricter anti-litter enforcement statutes were adopted. By 1965, KVB created a system of annual awards to cities,... counties and towns for "outstanding achievement in the field of litter prevention". As the 70's arrived, KVB, equipped with a full-time executive director and secretary, began to consider the need for total environmental improvements throughout the Commonwealth. Armed with the support of other water and air pollution groups, as well as many local businesses, the State Health Dept. and the Commission of Game and Inland Fisheries, KVB embarked on a vigorous campaign to clean-up Virginia's waterways and establish 56 sanitary landfills (while closing 33 unauthorized dump sites). KVB continued to receive state and national awards for its sustained superior achievements in its environmental programs and anti-litter campaigns, gaining prestige, support and national acclaim. In 1976, the Virginia General Assembly passed the Virginia Litter Control Act to help implement and fund the Division of Litter Control (DLC). DLC helped establish a grants program to localities for education, control, prevention and elimination of litter. The DLC and KVB worked together to promote anti-litter campaigns and create the Clean Virginia Awards.Read More