Kantar IBOPE Media

Highly Engaged Employees

Kantar IBOPE Media, founded in 1942, operates as a premier provider of data, insights, and consultancy services specializing in media consumption, performance, and advertising investment across Latin America. The firm delivers critical market intelligence through sophisticated audience measurement, advertising tracking, and consumer profiling tools. By leveraging extensive datasets, the company enables clients to optimize advertising strategies and gain a deeper understanding of complex media interactions. With a robust operational footprint, the organization maintains 2 locations and employs a workforce of 1,000-5,000 employees to support its diverse B2B and B2C service offerings.

The company’s technical portfolio focuses on actionable insights derived from comprehensive market analysis. Their product suite includes advanced advertising intelligence and consumer targeting solutions designed to navigate the evolving media landscape. By providing granular data on media performance, Kantar IBOPE Media assists various industries in refining their market positioning and investment decisions. The firm’s commitment to research is evidenced by their ongoing production of industry-specific studies, infographics, and analytical articles that keep stakeholders informed on shifting consumption patterns and emerging market trends.

Headquartered in Sao Paulo, Brazil, the company serves as a central hub for media analytics in the region. Meet Kantar IBOPE Media's team to learn about the leadership and technical expertise driving their data-centric solutions. Through its long-standing history and specialized consultancy services, the firm remains a vital partner for organizations seeking to maximize their media impact and achieve data-driven growth in competitive markets.