K18Hair

For years, traditional cosmetic chemistry was the hair world's answer to damage. It was a band-aid solution, that was covering up the problem instead of correcting it. Until now, hair care products have fallen into two categories: conditioning treatments or repair treatments, both only offering temporary results. So instead of building our brand on... the buzzwords and beliefs of the past, we took the radical path of biotech to develop K18 Hair and ended up busting a few hair myths along the way to create a truly revolutionary new category in haircare. After spending a decade in the lab scanning and testing all amino acid sequences, covering the entire keratin genome that makes up hair searching for a breakthrough, we discovered one unique sequence that brings damaged hair back to its original, youthful state - our patented K18 Peptide. Stylists, colorists, and hair expressors in 101 countries and counting, no matter their hair type, rely on K18 to liberate their hair. This breakthrough gives professionals a healthy hair canvas to create without boundaries and at-home users hair that actually looks and feels like new. The hair community loves its radical simplicity-and that it just works in 4 minutes.Read More