Jog

We need to sell our winter range in the summer and vice versa. How do we shift people's mindset into the next season? How can we refresh our approach for each event without losing brand integrity? Our product is completely unique. We need people to sense that instantly. How do we communicate the key point about our broadcast technology in a printed... form? Our brand needs to be more enchanting and memorable. Our brand communicates only our process. We need it to reflect our vision. Most 'green' brands are opportunistic. How do we build ours to have more substance and longevity? How do we make our presence at an awards event memorable while ensuring the limelight stays on the winners? We need to completely rebrand and redesign a major event. We need to provide a more enticing and cohesive experience. And we need to work very quickly. People don't know we're different until they've worked with us. They need to know this upfront. People are overwhelmed at trade shows. We need to be refreshingly different. How do we ensure our mailers entice people and avoid being thrown in the bin? We work in a very non-visual industry. How can our branding tell the story of what we do in a way that is visual and memorable, but totally appropriate? How do we get the attention and respect of a jaded audience? How do we make a an exhibition stand that attracts buyers without detracting from our ecological values? Our product story has many levels and is complex. We need to communicate this simply and memorably. How do we develop a strong brand for our publication that's also flexible enough to reflect a wide range of content? How do we show people online what it's like to use our product in the real world? Our sample packs are awkward and very standard. We need them to reflect the quality and design potential of our product. How do we explore and celebrate what people do with our product? How do we take our showroom online and keep a sense of exploration and excitement? How do we show that becoming a part of a bigger company will ...Read More