Jocko Fuel
Highly Engaged Employees

Headquartered in Jay, Maine, JOCKO FUEL is a provider of a broad range of premium sports nutrition products. JOCKO FUEL was established in 2017 when decorated Navy SEAL, Jocko Willink, entered a partnership with CEO, Pete Roberts, and together they conceptualized the Jocko Fuel brand. A year later, the product line was launched with the introduction of the first and all-time best-selling product, Joint Warfare. The Company's product line has grown to include GO energy drinks, MÖLK protein powders, pre-workout powders, Greens powder and various other supplement products delivered in multiple formats. The Company sells products through a balanced omni-channel model, including direct-to-consumer through the Company's website, Amazon and key retail partnerships, including Vitamin Shoppe and Wawa, among others.Explore more

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SIC Code 51,512NAICS Code 45,456Show more

Jocko Fuel Org Chart

Charles Chupein

Chief Executive Officer

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Diane Preston

Chief Operating Officer

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Joe Masciantonio

President

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Mark Dittami

Vice President, Supply Chain

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Compare insights from companies similar to Jocko Fuel, focusing on performance, financial data, growth rates, and unique benchmarks to identify key industry trends and opportunities.

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Revenue

Number of Employees

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Jocko Fuel

$31.8M

51-200

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$30M

2017

Charles ChupeinCEO

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1996

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Jocko Fuel Tech Stack

A closer look at the technologies used by Jocko Fuel

Cloudflare Website Optimization

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Frequently Asked Questions Regarding Jocko Fuel

What is Jocko Fuel's official website?

Jocko Fuel's official website is www.jockofuel.com

What is Jocko Fuel's Revenue?

Jocko Fuel's revenue is $31.8 Million

What is Jocko Fuel's SIC code?

Jocko Fuel's SIC: 51,512

What is Jocko Fuel's NAICS code?

Jocko Fuel's NAICS: 45,456

How many employees does Jocko Fuel have?

Jocko Fuel has 51-200 employees

What industry does Jocko Fuel belong to?

Jocko Fuel is in the industry of: Retail, Manufacturing, Health & Nutrition Products

What is Jocko Fuel competition?

Jocko Fuel top competitors include: First Nutrition, EBN Sports, Inner Armour, Bio-Engineered Supplements & Nutrition

What technology does Jocko Fuel use?

Some of the popular technologies that Jocko Fuel uses are: Cloudflare Website Optimization, YouTube, Klaviyo, Signifyd

What does Jocko Fuel do?

What are Jocko Fuel social media links?

Jocko Fuel Linkedin page Jocko Fuel Twitter page Jocko Fuel Facebook page

Is Jocko Fuel a public company?

Jocko Fuel is private company therefore does not currently have an official ticker symbol

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Jocko Fuel Latest Hires and Their Positions

Jocko Fuel is expanding and recently hired new employees. Here are the latest additions to the team.

Nicole Bartolotta

Senior Graphic Designer

Joined Feb 1, 2026

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Jon Spear

Vice President, Product & Category Management

Joined Dec 31, 2025

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