Jocko Fuel
Retail · Maine, United States · 51-200 Employees
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Overview
Headquarters
1149 Main St, Jay, Maine, 04239, United ...Website
www.jockofuel.comRevenue
$31.8 MillionIndustry
ZI Rank: 2
Signal Type
Dec
Jan
Feb
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May
ZI Rank
4
2
2
1
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2
About Jocko Fuel
Headquartered in Jay, Maine, JOCKO FUEL is a provider of a broad range of premium sports nutrition products. JOCKO FUEL was established in 2017 when decorated Navy SEAL, Jocko Willink, entered a partnership with CEO, Pete Roberts, and together they conceptualized the Jocko Fuel brand. A year later, the product line was launched with the introduction of the first and all-time best-selling product, Joint Warfare. The Company's product line has grown to include GO energy drinks, MÖLK protein powders, pre-workout powders, Greens powder and various other supplement products delivered in multiple formats. The Company sells products through a balanced omni-channel model, including direct-to-consumer through the Company's website, Amazon and key retail partnerships, including Vitamin Shoppe and Wawa, among others.Explore more
Jocko Fuel Org Chart
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Jocko Fuel is experiencing very low activity levels compared to other companies in the Retail sector.
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Jocko Fuel financials insights
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2022
Private Equity
$30M
Jocko Fuel Tech Stack
A closer look at the technologies used by Jocko Fuel
Most Recent Scoops
Person-Based
Event
Events, Sales, Logistics / Supply Chain, Food & Beverage, Field /Outside Sales, Field Marketing, Operations
Event
Person-Based
Brian Littlefield, Chief Product Officer, appeared on a podcast called "The Foundr Podcast with Nathan Chan" on 09/19/2025. Topics discussed include Supplement brand, health, leadership.
Events, Podcast
Person-Based
Event
Product Marketing, Events, Food & Beverage, Health & Fitness, Field /Outside Sales, Field Marketing
Jocko Fuel News & Media
Jocko Fuel Launches JOCKO Creatine Supplement for Improved Fitness Performance, Strength and Recovery
Product Added to Extensive Assortment with Notable Cyber Monday Offering JAY, Maine, Nov. 28, 2022 /PRNewswire/ -- JOCKO FUEL, creators of the clean performance energy drink JOCKO GO that is shaking up an entire category, is expanding their product line to include JOCKO CREATINE, which is...Goode Partners makes USD30m investment in JOCKO FUEL
Goode Partners makes USD30m investment in JOCKO FUEL Submitted 15/03/2022 - 9:35am New York-based private equity firm Goode Partners has made a USD30 million minority investment in JOCKO FUEL, a provider of premium sports and lifestyle nutritional products. The company offers products for performance-driven consumers in a variety of formats including clean energy drinks, powders, and capsules. Jocko Willink, the namesake of the JOCKO FUEL brand, is a retired Navy SEAL Officer, NY Times best-sellGoode Partners Announces a $30M Investment in JOCKO FUEL to Accelerate Growth
NEW YORK--(BUSINESS WIRE)--Goode Partners LLC, the New York-based private equity firm, announced a minority investment in JOCKO FUEL, a disruptive and rapidly growing provider of premium sports and lifestyle nutritional products. The Company today offers products for performance-driven consumers in a variety of formats including clean energy drinks, powders, and capsules. Jocko Willink, the namesake of the JOCKO FUEL brand, is a retired Navy SEAL Officer, NY Times best-selling author, entrepren
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Frequently Asked Questions Regarding Jocko Fuel
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Headquartered in Jay, Maine, JOCKO FUEL is a provider of a broad range of premium sports nutrition products. JOCKO FUEL was established in 2017 when decorated Navy SEAL, Jocko Willink, entered a partnership with CEO, Pete Roberts, and together they conceptualized the Jocko Fuel brand. A year later, the product line was launched with the introductio... Read More
