J A Russell

Highly Engaged Employees

J A Russell, established in 1951, stands as New Zealand's largest electrical wholesaler. With a significant operational footprint, the company manages 78 locations across the nation, serving a broad spectrum of the electrical industry. Its extensive network facilitates the distribution of a comprehensive range of electrical supplies and related services, underpinning numerous construction and maintenance projects throughout New Zealand. The company's long-standing presence and scale highlight its critical role in the national infrastructure and trade sectors.

The company caters to a diverse clientele, ranging from domestic electricians to large industrial and commercial contractors, as well as national organizations undertaking significant construction endeavors. J A Russell enhances customer engagement through its dedicated trade portal, enabling account holders to conduct online purchases, efficiently manage inventory, and access customized product catalogues. Operating with a workforce of 500 - 1,000 employees, the organization's scale of operations is substantial. Meet J A Russell's team to understand the leadership driving these extensive operations.

Beyond its core wholesale operations, J A Russell actively contributes to the broader industry ecosystem by supporting various industry organizations and community initiatives. This commitment underscores its role not just as a supplier but as a stakeholder invested in the development and well-being of the sectors it serves. The company's revenue reached $91.8M, reflecting its market leadership and economic impact within New Zealand's retail and home improvement sectors.