Intrepid

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In marketing, decisions must be taken repeatedly which require information on the structures and dynamics of the markets. Intrepid Market & Social Research helps you in opening doors to a better understanding of your target group or audience. In 2017 Intrepid Research carried out the mystery shopping to provide a clear, accurate and unbiased accoun... t of the interaction between ZANACO employees and its customers. A total of sixty-four (64) branches in Central, Lusaka, Northern and Southern provinces participated in the survey (2017). Zambias largest state-owned power company. ZESCO conducted a nationwide campaign designed to educate consumers about good energy practices in an effort to reduce overall electricity consumption within Zambia. Blackdot/Intrepid Research was engaged to carry out the research to gather insights on the behaviours and attitudes towards energy consumption and evaluate the effectiveness of the Switch and Save campaign. A company in the construction industry, specialized in building materials. Intrepid Research conducted a market survey to understand the perceptions and behaviour towards Lafarge Cement and its competition brands. The study was carried out in Lusaka, Kitwe and Livingstone (2017).Read More