Intel CMG

Sherri Ferren has led strategy and implementation teams for a number of high profile brands including Yahoo, Nissan, Toyota Financial Services, XBOX, Aramark, Honda, Acura, NBC, Hyundai, Intel, and 2K. Following a long record of significant achievement at two of the worlds leading brand and experiential marketing agencies, she founded TFA to provid... e clients with nimble, game-changing marketing solutions. Known for her close working relationships with clients, Sherris view is that lean, dedicated teams of best-in-class strategists, creative directors, and project managers combined with the right integrated mix of digital, social, experiential, content, and media production experts, is the key to delivering unique solutions that grow brands. How do you reach new, non-gamer consumers with a cutting-edge entertainment solution? By carefully planning a global experiential campaign, launching a major rebranding, and executing hands-on indoor/outdoor experiences. Following a close collaboration between agencies, launched a six month awareness tour including social media, reach of new audiences, and metrics/lead capture. The result? Exceeded. Seven million unit sales during the holiday shopping season. How do you create preference and long-term loyalty for a nearly invisible brand with three key audiences: employees, dealers, and consumers? By defining the brands value proposition, key attributes, messaging, and distinct positioning. Then, add the development as well implementation of a three-year marketing and communication strategy. The results? Astounding. Achieved three-year goal of moving from $33B to $56B in cash assets in 14 months. Achieved 96% high adoption of brand attributes with internal and dealer audiences. Increased loyalty from 52% to 76% in first two years. Peter Ladue is a strategist and creative director working with Fortune 500 companies in the technology, healthcare, consumer products and financial services sectors. Peter oversees campaign strategy, creative, and content development for ...Read More