Instant Brands

Cooking with an Instant Pot is everyday magic. The company created a remarkable kitchen appliance that prepares healthy and delicious meals, simply and quickly. Shortly after its release, the Instant Pot became Americas most-loved multicooker, and one of the best-selling small kitchen appliances in the world. It has grown a global community of home... cooks and food lovers, whose passion for the Instant Pot has inspired countless recipes, books, and online forums. It now spans dozens of models, with new functions and uses constantly in development. The Instant Pot simplifies the joys of home cooking, promotes healthy lifestyles, and gives you more time to relish great meals with the people you love. In 2009, Dr. Robert Wang began meditating on the idea of building a smart multicooker, marrying his love for cuisine and computer algorithms. Along with two friends and no outside investment, the trio announced their creation in 2010: a remarkable new device that combined pressure cooking and slow cooking with the versatility of the rice cookers of their childhood: the Instant Pot. By 2012, the Instant Pot Lux was the most advanced pressure cooker available on the market. It quickly became the best-seller in its category on Amazon, with more than 215,000 units sold during the 2016 Black Friday sale. A flood of media attention ensued, from sprawling editorials in The New Yorker and Los Angeles Times, to heartfelt plugs on The Tonight Show starring Jimmy Fallon. Instant Brands continues to grow with revolutionary multifunctional air fryers and cooking blenders. Combining consumer friendly technology with a passion for good cuisine, the company is committed to helping people worldwide get healthy and delicious meals on the table, quicker and easier than ever before.Read More