Innovare

Innovare was founded in 1999 by Don Ross. At that time many companies were putting in place their stage-gate product development process. Most managers viewed the front-end as an "idea generation process" to fill the development pipeline. Teams would jump right into brainstorming generating 100s of ideas for new products. They would pick the ideas... to develop that management liked best. Unfortunately most of those ideas failed. Failure rates were quoted as being as much as 90%. The problem was that most ideas reflected the internal mindset of the organization and did not address customer needs. Having successfully led product development in both industrial and consumer markets with a success rate of over 80%, Don firmly believed that the front-end is a "knowledge building process. As a knowledge building process the front-end team goes through a systematic Discovery process to understand customer needs before idea generation. That way the ideas becomes focused on solving the right problems and that increases success rates dramtically. Innovare was established to provide their highly successful "knowledge building" front-end approach to innovationist. Since then we have worked with dozens of front-end teams helping them adopt Innovare's front-end to their environment. Our clients include leading brands and companies such as Pepsi, Coke, Xerox, Bayer, Dow, EMD, SealedAir, Praxair, Materion, BlueCross BlueShield, Pearson Education, Harvard Pilgram among others. We are Front-End of Innovation process experts, excellent team facilitators, highly trained Discovery researchers, and front-end team trainers.Read More