InGame

InGame helps organisations apply gaming's engaging and persuasive powers to training, customer behaviour, marketing and not-for-profit campaigns. InGame offers a deep understanding of gaming - its psychology, how it aligns with your business goals and the expectations that audiences have. Gamification is the application of creativity and emotional... motivations to incentivise behaviour that supports your business goals. We don't apply creativity for the sake of it. Rather we understand how interactivity and design motivate users to take action and keep coming back. Our team includes experienced marketers, game systems designers, instructional designers, market researchers along with programmers, artists and animators fluent in the latest technologies. We've worked with government departments, industry groups and university researchers, made educational games where students successfully taught themselves, increased customer retention rates, doubled the length of time people used an app and safely simulated dangerous situations. Stephen Knightly is New Zealands most experienced gamification consultant and educational game designer. As well as being Managing Director of InGame, he is a director of technology and innovation marketing agency Pursuit PR, chairperson of the New Zealand Game Developers Association, a mentor at the Lighting Lab digital business accelerator and advisory board member of AUT Universitys CoLab multidisciplinary team. Melanie has 20 years experience in digital, film and visual effects and now Augmented Reality. She holds a Post Grad Dipl in Entrepreneurship and a Dipl in Business Coaching. Her augmented reality Magical Park app was a finalist for the NZ Innovation Awards in 2016. Paul brings communications, marketing and instructional design skills to InGames projects and is a co-founder of the company. He has worked in communications agencies in Wellington, London, Sydney and Auckland including Ogilvy and Text 100 Text 100 Global Communications. He is also Managing Director of Ingames ...Read More