Inestra

Direct communication with Inestra, Inc. And we answer our own phones. What influenced you as a young hairdresser? I had the unique opportunity to be an apprentice in a major salon in Munich, Andreas Fox. The two partners created a spirit that made you feel like part of a winning team. They instilled us with confidence and insisted on training to be... the best because you were the best. I took classes in color, retailing and drawing. Plus there was in-salon training, competition preparation (why I won those trophies) and on my day off, I practiced in the salon with two models. What took you from hairdresser to manufacturer/distributor? Accident. I left the States for Munich. One of my colleagues was doing business with a hair care company. I met the sales manager, went to Paris, was offered the job. It was a great opportunity for adventure. Why did you start Inestra? The philosophy of large companies was unappealing. I wanted to bring a professional commitment to the industry, to the salon owner and staff. Ive accomplished the commitment and the ideology. Inestra now has many wonderful clients all my clients are wonderful. There are many other salons which would love us. My job is to find them. If I do it more quickly, I will become a mass-marketer, something I dont want. The personal involvement is important to me. I take pride in answering my own phonehate voice mail. What does the future hold? Making a difference. The huge mergers have not helped the individual salon owner. The image of the hairdresser is not strong enough. Business developments have made the industry less attractive as a career choice. Id like to play a role in changing that.Read More