Incite Marketing

Jim works with C-level contacts to drive incremental revenue, build sales and operational platforms and implement marketing strategy. Prior to founding Incite Marketing, he was SVP of The Allant Groups Strategic Consulting practice. He delivered marketing strategy and high-level research to CMOs and brand managers at clients such as Comcast, Nation... wide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield and Ascena Brands. While a Principal at RightMinds, he developed integrated advertising, marketing, media, public relations, and web campaigns serving a variety of regional and national clients such as Marriott, Ritz Carlton, Reynolds/Alcoa, Special Olympics, Genworth, and Dominion Power. Dan is a teacher at heart so its no wonder you often find him as a guest speaker at top schools like Indiana University, Loyola and DePaul. With over 30 years of experience it would be easy to dwell on the way things were done. Not Dan, he is constantly challenging how things can be done and has results to show. As Director of Strategy and Analytics at Fathom Communications he identified new areas of opportunity for Navistar, led inter-agency dashboard development and conducted a top-to-bottom evaluation of their marketing data warehouse. While at Cramer-Krasselt as VP, Director Database Strategy he developed some of the most successful and innovative integrated marketing campaigns using multi-dimensional targeting, predictive modeling and collaborative research. He makes the complex easy to understand. "Incite is fortunate to have Advisors that bring unparalleled experience to our business. Serving in an executive capacity to help business growth, focus and expertise, these advisors represent a broad cross-section of success as business owners and subject matter experts. We seek their counsel as needed and they also provide strategic partnerships to Incite on a limited basis." Kim has worked in the U.S. and internationally in both marketing and general management roles for a variety of companies, such as ...Read More