In Good Taste

The scrappiest bunch of wine drinkers youll ever meet, and a few wine experts too. After working together at Doordash, the company's co-founders, Joe and Zach, asked themselves: why is wine consumed by the glass but sold by the bottle? From that question came a small company with a smaller product. The year 2020 came and In Good Taste needed to swi... tch gears, or as many would say pivot and pivot is what the company did. The company teamed up with award- winning winemaker, Matt Smith, to curate the company's first 8-bottle tasting flight, the California Wine Mixer. The company shipped it directly to customers across the country, inviting them to taste with the company over Zoom. The company spent thousands of hours bonding virtually, with wine as the company's glue, in an otherwise traumatic year. And for the first time, many of these guests finally got it - how to taste wine, and what makes it so special. The rest is history - over 160,000 guests hosted and 1 million bottles later, were still here to change the way people taste wine.Read More