Identica

Identica has revealed the new visual identity of international cinema group, Cinema City International (CCI). The agency, who won the business following a competitive pitch, has refreshed the company's brand identity, for the first time in 15 years when it launched its first multiplex in Europe, as part of major investment in the brand. The brandin... g process included thorough audits in all the territories where CCI is operating in Central and Eastern Europe, definition of the company's brand positioning, launch of new visual identity and the presentation of a new logo to the chain. Following the audits it was agreed that the new design should reflect the innovative and progressive nature of the company together with its warm atmosphere and welcoming approach. Thus the brand essence of 'Enjoyment' was created and articulated through the evolution of the brand identity. The new logo is being implemented across the company and we believe that its audience will find the new visual identity representative of the brand that they already know and appreciate. Franco Bonadio, CEO at Identica, said: "Cinema City is a world class business with big aspirations. They are unparalleled in service and quality standards and all that was lacking was a corporate identity that matched their ambition. The new identity brings a new sense of clarity, confidence and stature and positions Cinema City International for growth and global expansion." Mooky Greidinger, CEO of Cinema City International, said: "We always believed that our real goal is not only to attract the people to visit us for the first time and when there are huge movies in the cinemas but that we should give our visitors the best service with the most comfortable and advanced facilities so they will enjoy their time in the cinema and will want to come again and again.Read More