Ide Volkswagen

Our Honda dealership is located in Penfield and our Volkswagen store is right up the street in East Rochester. t all started in 1970, when Dick Ide opened his first dealership, Dick Ide Pontiac, in Fairport, NY. In 1973 he added the Honda franchise. A few years later, in 1977, he moved both dealerships to Panorama Trail in Penfield. In 1984, Dick's... oldest son, Mitch Ide, opened Mitch Ide's Ideal Chevy-Olds-Geo in Geneseo, NY. Along with his wife, Anne, they ran the dealership until selling it in 2000. In 2007, Mitch purchased the Honda dealership from his father. In August of 2012, we purchased the Volkswagen and Mazda dealerships. We moved Mazda down to our former Pontiac building, and expanded the VW building. When we say family owned and operated, we mean it. Mitch is the owner, Anne is the CFO, their son, Rich is VP and head of marketing. We know that buying a car is a big decision, and we want to make it as easy as possible for you. The Ide Family of Dealerships are run with a simple business philosophy, "Be Fair and Honest. Our goal is to make the car buying process easy and fun for you, the way it should be. We don't stop there though, after the sale we strive to make servicing and maintaining your vehicle a breeze. Our award winning service departments, and our Collision Center are always there for you. Plus, our VIP Program and Free Loaner Cars are just some of the many benefits of purchasing your vehicle from the Ide Family of Dealerships! Ide HistoryRead More