IAB Tech Lab
Highly Engaged Employees
Highly Engaged EmployeesMembership Organizations · New York, United States · 51-200 Employees
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Overview
Headquarters
116 E 27th St Fl 8, New York City, New Y...Phone Number
(212) 380-4700Website
www.iabtechlab.comRevenue
<$5 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
2
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About IAB Tech Lab
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at.Explore more
IAB Tech Lab Org Chart
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Activity Insights
IAB Tech Lab is experiencing very low activity levels compared to other companies in the Organizations sector.
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IAB Tech Lab is drawing exceptional interest within the Organizations industry, suggesting notable developments or strong market momentum, learn more about IAB Tech Lab.
IAB Tech Lab Tech Stack
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Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
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IAB Tech Lab News & Media
Madhive names Luke Valvano CFO to lead its local media AI push - PPC Land
Madhive appointed Luke Valvano as CFO on May 12, bringing 20+ years of digital and OOH media finance experience to its local DSP and AI advertising platform.IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio For Public Comment
New Specification Enables Programmatic Trading Of Emerging CTV Formats With Greater Clarity And Efficiency; Open for Public Comment Until June 5, 2026 NEW YORK, May 6, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced...IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine Participate in Council NEW YORK, April 21, 2026 /PRNewswire/ -- With more than $200 billion in digital advertising now traded programmatically in the...IAB Tech Lab Announces Dynamic Traffic Engine Donation from Amazon Ads to Improve Bidstream Efficiency
New Framework Aligns with Agentic Real-Time Framework to Enable Smarter Demand Signaling and Reduce QPS Waste Across the Supply Chain NEW YORK, April 15, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of...
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Frequently Asked Questions Regarding IAB Tech Lab
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Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tec... Read More
