IAB Tech Lab
Membership Organizations · New York, United States · 51-200 Employees
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Overview
Headquarters
116 E 27th St Fl 8, New York, New York, ...Phone Number
(212) 380-4700Website
www.iabtechlab.comRevenue
<$5 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
2
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About IAB Tech Lab
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at.Explore more
IAB Tech Lab Org Chart
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Company Profile Activity
Activity Insights
IAB Tech Lab is experiencing very low activity levels compared to other companies in the Organizations sector.
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IAB Tech Lab is drawing exceptional interest within the Organizations industry, suggesting notable developments or strong market momentum, learn more about IAB Tech Lab.
IAB Tech Lab Tech Stack
A closer look at the technologies used by IAB Tech Lab
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Person-Based
Machine Learning, Artificial Intelligence
Person-Based
Person-Based
Digital Marketing, Advertising, Video
Person-Based
Advertising
Event
Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
IAB Tech Lab News & Media
IAB Tech Lab Releases AAMP 2.3, Bringing Enterprise-Grade Infrastructure and Privacy Diligence to Agentic Advertising
New Release Brings Enterprise Deployment, Privacy Diligence, Pricing Integrity, and Industry Standards Together to Help Agentic Advertising Move Into Production NEW YORK, July 30, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards body, announced...IAB Tech Lab Releases Podcast Technical Measurement Guidelines v2.3 for Public Comment
Updated Version 2.3 Clarifies Measurement Practices for Open RSS Distribution, Video Podcasts, and Server-Side Log Analysis; Available for Public Comment Until August 19, 2026 NEW YORK, July 21, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical...IAB Releases Redefining Media Types Standard for Public Comment
New Framework, Developed in Partnership With IAB Tech Lab, Establishes Shared Definitions for Digital Video Formats Aligned with Viewer Experiences In Public Comment Until August 8 NEW YORK, July 9, 2026 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the leading trade organization...IAB Tech Lab Announces SupplyChain v1.1 Transparency Upgrade to Strengthen Trust in the Open Internet
SupplyChain v1.1 advances meaningful update to help advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain; For Public Comment Until August 21, 2026 NEW YORK, June 23, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital...
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Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tec... Read More
