HoundDog

HoundDog was founded in 1998 by a few inquisitive agency people. We didn't believe what traditional research was telling us. So we decided to hunt down the ideas ourselves, using these basic steps: All our projects are custom-designed for the specific challenges at hand, but they all share a simple three-step process: Unselfish Listening - We liste... n first to you, then to your customers Empathic Learnings - Out of all this listening comes Empathic Learnings - in the form of Insights and Implications -- What is the consumer feeling, thinking and doing? And why it matters to your brand. - Just as important, we deliver these insights and Implications with Clarity and Simplicity Consumer Inspired Ideas - When we deliver Consumer-Inspired Ideas. They may include a new positioning, a new way of looking at your consumer, a new product space for your brand, but however we define our deliverables, they will always be "Consumer-Inspired." We don't do research; or stop at delivering findings; our process is a creative exercise that solves for key strategic issues.Read More