Hotcakes

We're a Salt Lake City-based breakthrough technology company. Here's why we're different: we create solutions that help manufacturers gain control of their brand and product messaging, so they can then empower dealers with dynamic selling tools that will help them sell more products on- and offline. No more outdated product images, pricing or descr... iptions. No more customers getting lost online when they look for specific products in their area. Think of it as a bridge that connects you with your dealers, and your dealers with your customers. So, how exactly does a group of people decide that it's time to revolutionize an industry stuck in the status quo? Our backgrounds are in a network of B2B Internet retail sites where we featured over 40,000 products across 20 different websites targeting specific industries. Needless to say, it was a lot of work. So to improve our own productivity and relationships with 800 manufacturers, we took a hard look at the current inefficiencies of the B2B marketplace. That's when we learned that the whole manufacturer/dealer channel needed to be given brand new tools so they could succeed in brand new ways. We listed everything we thought was wrong with the market today"the inefficiencies, the inconsistencies and the massive expenses to support direct sales and training teams"and we made it our mission to create something better. The end result is a powerful tool to support the manufacturer's dealer channel and improve the customer experience. That's where the name comes in. You end up selling like hotcakes. So, ready to dig in?Read More