Hope Creative

We knew it was not enough to simply incorporate a new branding theme (e.g., cut & paste a new logo) into their existing presentation deck and other materials. We began by conducting a series of interviews with the Ministry from business owners to divisional leads to fully understand the IM training program and existing IM practices. We also sat in... on an hour-long webinar to understand better the employee experience. This information shaped our creative direction and was shared with the project team. As part of the branding exercise, we developed eight principles to steer the brand and to introduce the IM Aware campaign to executive. To do all this over a weekend! It was within this project that we became intimately familiar with health care funding reform in Ontario and subsequently became the Ministrys most logical choice when explaining this complicated (and sometimes controversial) reform to Ontarians. Deb Matthews, Minister of Health, was unveiling the provinces long awaited health care funding reform Tuesday morning. We began the project on Friday night. Being absolutely familiar with Ministry brand standards allowed us to hit the ground running. Our right-out-of-the-box reaction time to projects with this timeline means we were able to modify the logo, layout the content and provide the first proof by early Saturday morning. Writing was modified continuously throughout the weekend, yet we provided final proofs Sunday night and printed and delivered by Monday eveningjust in time for the policys unveiling Tuesday morning. In 2012, Cancer Care Ontario tasked the newly formed Ontario Renal Network (ORN) with communicating its long-term Triple Aim priorities for improving the quality of kidney care across the province. The ORN turned to us to write and design their first-ever Ontario Renal Plan 2012-2015. To write and design an annual report for senior government, stakeholders and influencers To complete drafts within governance bodies and cross-ministry staff to interpret information, incorporate feedback ...Read More