Hoonigan Group

Hoonigan Group is a Denver, Colorado-based automotive aftermarket company formed through the union of two prominent brands, Hoonigan and Wheel Pros. Originally founded as Wheel Pros in 1995, the company rebranded as Hoonigan Group in 2023 following its 2021 acquisition of Hoonigan, the automotive lifestyle brand co-founded by the late Ken Block. Th... e company operates at the intersection of high-performance product manufacturing, lifestyle media, and motorsports culture, delivering premium aftermarket wheels, tires, suspension systems, and vehicle enhancement products to a global audience. Its portfolio includes well-known brands such as KMC Wheels, XD Wheels, American Force, Rotiform, Fuel Off-Road, and ReadyLift, distributed through a robust global logistics network. The Hoonigan brand contributes lifestyle merchandise, apparel, and original motorsports content including the iconic Gymkhana series. Hoonigan Group completed a financial restructuring and emerged from Chapter 11 in late 2024 with a significantly strengthened capital structure, positioning the company for continued growth and innovation in the global automotive aftermarket industry.Read More