Hiru TV

Hiru TV, established in 2012, stands as Sri Lanka's most viewed television channel. It pioneered the nation's first digitally-enabled high definition live TV broadcast. The company operates within the Broadcasting and Media & Internet sectors, focusing on delivering a comprehensive suite of programming. Its primary product is television content, designed to engage a broad spectrum of viewers across the island.

With a significant operational footprint, Hiru TV employs between 500 - 1,000 individuals, underscoring its substantial workforce. The company maintains a single primary location, indicating a centralized operational structure. Hiru TV is dedicated to providing an unparalleled viewing experience through innovative content and engaging entertainment options. Meet Hiru TV's team to understand the professionals driving these initiatives. The channel's programming diversity includes teledramas, reality shows, documentaries, and news broadcasts, catering to families and individuals seeking quality entertainment and informative content.

The channel generates substantial revenue, reported at $47.0M, reflecting its market penetration and commercial success. Hiru TV's strategic intent is to serve as a primary source for quality entertainment and informative programming within Sri Lanka. Its content strategy is geared towards a B2C audience, encompassing families and individuals who value engaging and high-definition television experiences. The company's commitment to technological advancement, as evidenced by its HD capabilities, positions it as a leader in the Sri Lankan media landscape.