Hinode Group

The Hinode Group began in 1988, when Francisco and Adelaide Rodrigues started a small cosmetics business in the garage of their home in São Paulo, Brazil. What began as a modest family initiative selling fragrances and lotions soon evolved into a larger vision focused on transforming lives through entrepreneurship and personal growth opportunities.... Over time, the company expanded its portfolio of beauty, wellness, and fragrance products while adopting a network marketing and franchise model to reach more consumers and independent consultants. Today, Hinode Group has grown into an international beauty and wellness brand operating across several Latin American countries, supported by thousands of consultants, multiple product lines, and a strong focus on innovation, training, and empowerment through direct selling.Read More