HelloBody

Monique, a woman in her mid-twenties who was interested in beauty, kept stumbling across the same problem: all of the natural skincare brands with their clean design, straight lines and muted colors targeted women aged 30 and over. All of them wonderful brands - there's absolutely no doubt about that! Unfortunately, they all failed to satisfy her p... ersonal desire for natural beauty products to be young and fun. The thought soon arose that other women, and especially those who were younger, were likely facing a similar situation. Indeed, young women belong to a new and consumption-conscious generation of people who are placing ever greater importance upon values-based spending. They are becoming increasingly mindful of what they consume, what ingredients they want to expose their skin to and where their products originate from. Consequently, the authenticity of a brand plays a much more significant role today. And rightly so, because consumers want to and should feel good about the products they use - and that in all areas. The latter led to another problem that Monique had to contend with more and more in the early days of HelloBody: the prevailing stereotypes in the cosmetics industry and their unattainable ideals. "Girls and women alike should feel comfortable in their bodies and be proud of themselves. Every woman is beautiful and should have the opportunity to be both authentic and herself - free from the demands or opinions of others," as Monique herself explained. Nowadays, the issue of 'body positivity', along with the promise of using only the best natural ingredients, is another key element of the company's philosophy. Especially as a company with a strong social media presence, the importance of serving as a role model should not be underestimated. This makes it all the more important for Monique to responsibly utilize its reach: "We constantly encourage our community to embrace their individual beauty and regularly support non-profit projects in the field of female empowerment and body positivity. ...Read More