Heiser Automotive Group

Heiser Automotive Group, established in 1917, stands as a cornerstone of the automotive retail sector in Milwaukee, Wisconsin. As a multi-brand dealership, the company maintains a robust presence in the motor vehicle industry, providing a comprehensive suite of automotive solutions. Their business model centers on the sale of both new and pre-owned vehicles, catering to a diverse client base with specific price-point requirements. By offering new vehicles under $30,000 and used inventory under $20,000, the firm effectively addresses the needs of budget-conscious consumers while maintaining high service standards.

Operating across 5 locations, Heiser Automotive Group manages a significant operational footprint with a workforce of 500-1,000 employees. The dealership portfolio includes major automotive brands such as Cadillac, Chevrolet, Ford, and Toyota. Beyond vehicle sales, the company provides integrated services including automotive financing, specialized parts procurement, and professional collision repair. This diversified service offering ensures that the organization remains competitive against regional and national automotive groups, leveraging over a century of industry experience to optimize customer retention and operational efficiency.

The organization prioritizes a seamless car-buying experience, supported by a dedicated staff focused on operational excellence and client satisfaction. Meet Heiser Automotive Group's team to learn about the leadership driving these initiatives. With a long-standing history dating back to 1917, the company continues to adapt to evolving market demands in the B2B and B2C sectors. Their commitment to providing accessible transportation options and reliable maintenance services reinforces their status as a trusted automotive partner in the Milwaukee region.