Hartman UK

Leading outdoor furniture company Hartman UK, has launched a new website to support retailers as they gear up for the busy spring sales period. The company's www.hartmanuk.com site has been completely revamped, and now includes an intuitive system for customers to search for nearest stockists using their postcodes. Hartman's full 2012 furniture col... lection is featured, with lifestyle photography to showcase the weave, cast aluminum, hardwood and accessory ranges. Lifestyle content for the site has also been devised to enhance Hartman's engagement with consumers, both to raise the company's profile and further support retailers stocking Hartman products. Hartman has teamed with Channel 5's charismatic gardener David Domoney for gardening hints and tips which will be updated on a seasonal basis. The site will also feature recipes, many of them possible to cook on Hartman's range of fire pit products, and videos on how to care for garden furniture, no matter if it's made from wood, cast aluminium or weave. A consumer marketing and PR campaign, which features a strong emphasis on social media, will drive traffic to the site, which was designed by Hartman's long-term web partner XXX-based Vitalis. Paul Facey, Hartman UK's Sales Director, said: "The web is often the first port of call for consumers researching garden furniture before they buy, so it was important to us to come up with the perfect shop window to support our retailers. "We've worked hard to produce a good looking, intuitive and creative website, which offers both solid information alongside some nice lifestyle content offering another reason to visit again. We're delighted with the new look site, and we hope retailers both agree, and reap the sales benefits."Read More