Guideline
Finance · California, United States · 201-500 Employees
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Overview
Headquarters
1412 Chapin Ave, Burlingame, California,...Phone Number
(888) 228-3491Website
www.guideline.comRevenue
$108.3 MillionIndustry
ZI Rank: 3
Signal Type
Dec
Jan
Feb
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Apr
May
ZI Rank
4
3
4
3
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3
About Guideline
Guideline is a financial technology company that provides modern retirement savings solutions designed to make workplace investing simpler, more accessible, and more cost-effective. The company focuses on offering automated retirement plans that integrate seamlessly with payroll systems, helping businesses provide their employees with an easy way to save for the future. Its platform is built to reduce complexity for employers while improving participation and engagement among employees.Explore more
Guideline Org Chart
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Company Profile Activity
Activity Insights
Guideline is experiencing very low activity levels compared to other companies in the Finance sector.
What does this means?
Guideline is drawing exceptional interest within the Finance industry, suggesting notable developments or strong market momentum, learn more about Guideline.
Guideline financials insights
Gather financial insights about Guideline, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2016
Series A
$7M
2017
Series B
$15M
2018
Series C
$35M
2020
Series D
$80M
2021
Other Financing Round
$200M
Guideline Tech Stack
A closer look at the technologies used by Guideline
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Most Recent Scoops
Person-Based
Advertising, Pricing
Person-Based
Product Development, Artificial Intelligence, Digital Transformation
Person-Based
Person-Based
Person-Based
Guideline News & Media
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
New Model Context Protocol (MPC) server technology enables agencies and advertisers to connect their own AI agents directly to Guideline’s media plan management technology Guideline a leading provider of Ad Intelligence and Media Plan Management technology announced the launch of its Media Plan Management MCP Server, a new product that enables customers including advertising agencies, […]Guideline Launches New Media Intelligence Product, UK Digital Pricing
Establishing a New Standard for CPM Transparency in the UK as part of its global expansion LONDON, Feb. 12, 2026 /PRNewswire/ -- Guideline today announced the launch of UK Digital Pricing, a new digital pricing intelligence product designed to bring consistent, publisher-level CPM...Guideline Launches AI Factory to Speed AI Innovation Across Ad Intelligence and Media Plan Management
NEW YORK, Feb. 11, 2026 /PRNewswire/ -- Guideline, a leading provider of advertising data and media plan management technologies, today announced the launch of the Guideline AI Factory, an innovation engine built to move faster from ideation to customer value across Guideline Ad...Guideline Launches Media Monitor Podcast
NEW YORK, Jan. 26, 2026 /PRNewswire/ -- Guideline, a leading provider of advertising data and planning technology, today announced the launch of the Media Monitor by Guideline podcast. Hosted by Sean Wright, Chief Insights and Analytics Officer at Guideline, and Kelly Sweeney, Vice...
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Frequently Asked Questions Regarding Guideline
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Guideline is a financial technology company that provides modern retirement savings solutions designed to make workplace investing simpler, more accessible, and more cost-effective. The company focuses on offering automated retirement plans that integrate seamlessly with payroll systems, helping businesses provide their employees with an easy way t... Read More
