Guideline
Finance · California, United States · 201-500 Employees
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Overview
Headquarters
1412 Chapin Ave, Burlingame, California,...Phone Number
(888) 228-3491Website
www.guideline.comRevenue
$108.3 MillionIndustry
ZI Rank: 4
Signal Type
Feb
Mar
Apr
May
Jun
Jul
ZI Rank
4
3
3
3
3
4
About Guideline
Guideline is a financial technology company that provides modern retirement savings solutions designed to make workplace investing simpler, more accessible, and more cost-effective. The company focuses on offering automated retirement plans that integrate seamlessly with payroll systems, helping businesses provide their employees with an easy way to save for the future. Its platform is built to reduce complexity for employers while improving participation and engagement among employees.Explore more
Guideline Org Chart
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Company Profile Activity
Activity Insights
Guideline is experiencing very low activity levels compared to other companies in the Finance sector.
What does this means?
Guideline is drawing exceptional interest within the Finance industry, suggesting notable developments or strong market momentum, learn more about Guideline.
Guideline financials insights
Gather financial insights about Guideline, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2016
Series A
$7M
2017
Series B
$15M
2018
Series C
$35M
2020
Series D
$80M
2021
Other Financing Round
$200M
Guideline Tech Stack
A closer look at the technologies used by Guideline
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Most Recent Scoops
Person-Based
Advertising, Forecasting
Person-Based
Advertising, Pricing
Person-Based
Product Development, Artificial Intelligence, Digital Transformation
Person-Based
Person-Based
Guideline News & Media
Guideline Continues Innovating, Now Adding Advanced Digital Metrics to Its Ad Intelligence Suite
New digital pricing and spend benchmarks for campaign sizes, added-value ad inventory, and CPM ranges deepen the industry's most detailed and accurate dataset for digital ad spend and pricing. NEW YORK, July 15, 2026 /PRNewswire/ -- Guideline today added Advanced Digital Metrics to its Ad...Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report
Market Lacks Consensus About Agentic AI Role NEW YORK, July 14, 2026 /PRNewswire/ -- Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions. That's among the key...Guideline Launches Verified Ad Intelligence Across AI Platforms
As AI platforms emerge as a new advertising channel, Guideline's transaction-level spend intelligence gives agencies, brands, and investors the independent data they need to track actual market performance. NEW YORK, July 7, 2026 /PRNewswire/ -- Guideline today announced that its Ad...Guideline and Mediaocean Expand Exclusive Partnership, Launching New API Integration That Connects Media Plan Management with Prisma's Omnichannel Advertising Platform
Delivering Customer Value by Automating Reconciliation Across the Full Media Campaign Lifecycle NEW YORK, June 17, 2026 /PRNewswire/ -- Guideline today announced the expanded integration between its media plan management MediaTools platform and Prisma by Mediaocean, the trusted system of...
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Frequently Asked Questions Regarding Guideline
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Guideline is a financial technology company that provides modern retirement savings solutions designed to make workplace investing simpler, more accessible, and more cost-effective. The company focuses on offering automated retirement plans that integrate seamlessly with payroll systems, helping businesses provide their employees with an easy way t... Read More
