Grinbath

Grinbath LLC was founded in 2010 by a group of Texas Tech researchers led by Dr. Brian Still, an associate professor at Tech and director of the Usability Research Lab. Initially, Grinbath's founders, Still and Dr. Nathan Jahnke (now Grinbath Chief Scientist), worked out of the Usability Research Lab to develop a low-cost alternative eye tracking s... ystem to aid their own research. Eye tracking is a vital research tool for a wide range of fields, including advertising, medicine, psychology, and software development, because it records exactly what users see. However, most eye tracking systems are extraordinarily expensive, costing tens of thousands of dollars to purchase. Since Still and Jahnke couldn't afford this, they built their own. After more than a year of continued work, beginning in early 2010, they refined their prototype enough that they felt it could be a viable tool for others to use that needed affordable, effective eye tracking. Grinbath was formed initially to build and sell this technology, EyeGuide®Eye Tracker, after licensing it through Texas Tech. Dr. Joyce Carter, with previous entrepreneurial experience, was brought on to direct financial operations as CFO, and in June 2011, after a first round of venture capital investment, Grinbath publicly unveiled EyeGuide®Eye Tracker in Atlanta at the Usability Professionals Conference. Further hardware and software development, followed by production, led to the Eye Tracker being sold to researchers all over the world, including customers from South Korea, Poland, China, Chile, the UK, Ireland, the Netherlands, Germany, Spain, Mexico, Japan and many from the United States. Grinbath most recently created EyeGuide® Mobile Tracker, a two-camera, digital platform, with head movement compensation, that records the environment beyond the screen, allowing for mobile device testing, sports and other mobile real-world research, training for driving and flying, etc.--the research possibilities are limitless. In addition, its low cost and pinpoint control also ...Read More