Grayson Associates

Grayson Associates, founded by Suzanne and Robert Grayson, is a marketing and management consulting firm whose expertise has been utilized by leading packaged goods and beauty industry marketers, retailers, venture capital firms, and a wide variety of industrial and financial companies. Activities include all phases of marketing--advertising, produ... ct and line positioning, segmentation, new product development, distribution, direct marketing (web, catalog, infomercial), acquisition and merger analysis, service development, new channel opportunities, and the like. Much of the recent work has been in the areas of repositioning/revitalizing brands for a variety of marketing companies, utilizing all facets of the marketing mix. The partners are currently deeply involved in alternative channel development and are leading exponents of database marketing for retailers and package goods marketers. The partnership is actively analyzing acquisitions and providing recommendations for venture groups and marketing companies. In addition, the partnership has been increasingly used effectively as expert witnesses in a variety of cases involving marketing disputes. Suzanne and Robert Grayson produced the cosmetic industry's trade show, CosmoExpo (1972-1985) and are the founders of HBA Global Expo, the international trade show and conference for the cosmetic, fragrance, and personal care industries. From its inception, and for 15 years, they consulted and directed the seminar programs, created and directed the International Packaging Award, and the Awards Program. In 2007 they established the Grayson Conference Division. ACCELERATING THE FUTURE, Ingredient/Technology Conference is set for March of 2008.Read More