Goodrich

Goodrich is a hospitality design and branding practice established in 2017. The company creates hospitality projects which fuse conscious, meaningful design with operational innovation. With a background in brand creation, operations, and design, the company understands firsthand what it takes to build thriving and well-executed concepts. The compa... ny's experience ranges from transformational, scalable solutions for international brands to the design of highly original, bespoke projects which push boundaries and influence the hospitality field. The company believes the process of creating a project is as important as the final result. The company works with people the company admire to develop projects which will have lasting impact on the communities which surround them. Close collaboration with the company's clients allows the company to create a tailored design and guest experience that fully embodies their values and aspirations. For each project, the company works hand-in-hand with the company's clients to build a foundational concept narrative which guides all aspects of the project going forward. Located in the Flower District in New York, the company's team of eleven designers and architects is currently at work on a variety of hotel and restaurant projects throughout the United States and in South America.Read More