Goede Hoop Citrus

Goede Hoop Citrus is one of the few former co-operative organisations that have survived the adversities of deregulation. Despite an initial loss in volumes due to the accessibility of the market to other pack houses Goede Hoop maintained its profitability. The loss of volumes was accepted as a challenge and by means of cost effective practices and... implementing world-class service delivery the company has succeeded in regaining, and in fact increased its market share the past 2 to 3 years. The company's balance sheet improved dramatically since the transformation from co-operative to company and can now be regarded as extremely sound. There is optimism for further improvement within the new structure, progressive management style being applied and the sound financial principles that are followed. As a service provider and value-adding agent Goede Hoop has, since the transformation to a company changed its outlook and has as its objective, the creation of wealth for all the stakeholders in the value chain.Read More