Global Key Accounts

B2B SaaS startup generating audience insights and sponsorship valuation from sports, celebrities, and brands. Designed strategies and tactics for managing and developing assigned agencies, brands, and teams. Identified prospect business needs and requirements while demonstrating product offerings to rank, measure, and value over 100K major social m... edia influencers in sports and entertainment. Advised client development team members in prospect and need discovery and development of demonstration presentations as technical expert. Evaluated client and prospect feedback to develop product improvements and new features. Drove growth of major CPG brand from $50K to more than $1M. Created client-specific programs based on identified goals, desired insight information, and scoping requirements to meet client performance expectations and achieved 90%+ client retention rate. Designed and introduced freemium pricing strategy to drive North American market share growth among pro sports teams in multiple leagues. Controlled project scheduling, monitoring, and delivery for Insights, Marketing, Client Development, Data Quality, and Production groups. Delivered consulting reports addressing best practices, competitive analyses, and social media benchmarks. Supported client development team and clients as sales engineer and technical subject matter expert (SME) providing onboarding and platform training. Developed marketing and public relations collateral for external audiences. Engaged with senior executives to combine capacity planning with project completions and costs to develop diverse reports and conduct research. Reduced labor requirements from four hours to 10 minutes with process for automating reports. Led daily stand-up meetings for eight-member cross-functional team and four direct reports to deliver 100% of assigned projects on-schedule. Global leader in digital market research data and services for better insights and business decisions. Developed client portfolio and identified new prospects for this leading ...Read More