Giraffe

Giraffe is a restaurant operator committed to ethical employment practices and transparent compensation structures, ensuring all employees receive at least the National Minimum Wage with tips and service charges paid in addition to base compensation. The company operates under a clear commitment to the Code of Best Practice on Service Charges, Tips... , Gratuities and Cover Charges, offering customers flexibility in how they reward staff for their hospitality and service. Each Giraffe restaurant implements one of two service models: an optional service charge added to the bill that guests may adjust based on their experience, or a traditional discretionary tipping system where customers determine gratuity amounts via cash or card. All tips and gratuities collected are distributed to staff and managed by a staff representative within each location, ensuring transparency and fair allocation. Giraffe has expanded significantly beyond its core UK restaurant portfolio through strategic franchise partnerships, particularly in high-traffic airport environments where fresh, all-day dining concepts are in demand. The company partnered with TRG, which holds food and beverage concession licenses across UK airports, to bring the Giraffe brand to major travel hubs including London Heathrow (Terminal 1 and Terminal 5 airside locations plus a juice bar in Terminal 5 landside), Manchester Airport (airside), and London Gatwick Airport (landside). In 2013, Giraffe achieved its first international expansion when Emirates Leisure Retail, a subsidiary of the Emirates Group, opened a franchise location at Dubai International Terminal 3 Concourse A, capitalizing on the new A380 Airbus terminal. This international presence demonstrates Giraffe's ability to adapt its fresh, quality-focused dining concept to diverse markets and customer bases, leveraging partnerships with experienced hospitality operators to maintain brand standards while expanding geographic reach.Read More