Giovanni Cosmetics

Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Holl... ywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with "the father of hair color," Al Lapin. By the 1979s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities, including Lucille Ball. With time, Arthur's hands started to react from the products used in the salons and he tried product after product, in search of a hair care line that would not cause a reaction to his skin. He began to explore the possibility of creating his own full line of professional hair care products. By 1978 Arthur, and his business partner Peter Stathis, had founded Giovanni. His son, G. James Guidotti, was only eight years old, but would soon become the visionary to take Giovanni to new heights. With only three employees and 12 products, the company was off on a wild ride that became the Giovanni brand. Growing up in salons and the beauty industry had created an impact on the way James saw and felt about hair care. Before Giovanni, natural hair care was generic and lifeless. James wanted to be the one to inject style into natural products. He wanted to be the "Valentino" of natural hair care. Growing up, Sebastian International, founded by John and Geri Sebastian, was one of his favorite hair care brands, because they were cutting-edge and fashion-forward. He knew this was what was missing in the natural world, but he didn't know why. His vision was to create his own fashion-forward company to meet the needs of the natural consumer. Innovation was the key to his success; taking the company from a ...Read More