Gentle Monster

Gentle Monster, founded in 2011 by Jay Oh and Hankook Kim, is a luxury eyewear brand based in Seoul Korea, operating under a unique philosophy and perspective, devoted towards a vision of "weird beauty" through "high-end experimentation". While Hankook has been driving the creative side of the business, Jay has provided business insight to ensure t... he company maintains sustainable growth. Under their leadership, the company grew dramatically and Gentle Monster is the only Korean eyewear brand to have successfully gone global, offering fashion-leading products and providing a unique shopping experience through its artistic retail space. Gentle Monster is sold through 31 direct stores (6 flagship stores, 19 stores in department stores, 6 duty free shops) and 130 optical stores in Korea. Since 2013, with the cool appeal from celebrities wearing the products, the popularity of the brand has expanded beyond Korea. The brand reached global status through the help of unique brands and designers such as Hood By Air, Henrik Vibskov, and Opening Ceremony, while also creatively collaborating with Tilda Swinton. The brand can be found in over 160 POS in 19 countries, including 6 overseas flagship stores in New York, Beijing, Shanghai, Chengdu and Hong Kong and leading fashion retailers such as Opening Ceremony, Dover St. and Beakers, with the next new flagship store opening in the ION Mall, Singapore in September 2017. The company is also globally available through its brand site, gentlemonster.com.Read More