Funnel

Funnel, a Swedish startup that's setting out to help marketers automate their data collection, has raised $47 million in a series B round of funding led by Eight Roads Ventures and F-Prime Capital, with participation from Balderton Capital, Oxx, Zobito, Industrifonden, and Kreos Capital. The raise comes as digital ad spending in the U.S. exceeds th... at of traditional "offline" channels, according to some reports, and the major technology platforms are battling for companies' marketing dollars. Founded out of Stockholm in 2013, Funnel connects with more than 500 data sources, from LinkedIn and Mailchimp to Salesforce and Shopify. It then automatically cleans, maps, and groups this data before feeding it into a destination of the user's choice - anything from Tableau to Looker, Microsoft Power BI, or Qlik. It's all about structuring the data and making it "business ready" for analysis and reports.Read More