Formas

FORMAS was founded in 2003 by two alumni of Reuters, the global news and financial information provider. As contributors to Reuters spectacular growth in international markets from the mid-1980s into the new millennium, Simon Barrell and Robert McWilliams created products and led market growth in Latin America, Japan, Hong Kong, the United Kingdom... and the United States. Both developed a deep and enduring connection to Latin America in particular. Seeking new challenges in a changed business climate, but committed to professional information, Simon and Rob reviewed international growth opportunities with a wide range of B2B publishing, media and technology companies. Some common threads quickly emerged: Companies have cut back their overseas presence to focus on core markets. Executives see global opportunity, but often lack resources to define and exploit it. Global customers necessitate global reach, even to smaller 'emerging' markets, but the fixed costs of a local presence are prohibitive in volatile economies. FORMAS International Markets has set out to provide solutions to these business issues through an outsourced approach to international marketing and sales expertise. Our solutions are particularly relevant as EMERGING markets recover from historic lows with solid organic growth, historically low inflation and relative political stability. There is a pent-up demand for state-of-the-art information services, technology, software and content, following several years of budget cutbacks and downsizing.Read More