FollowUP

FollowUP, established in 2017, is a specialized provider of Business Intelligence (BI) software and custom software development solutions. The company focuses on delivering advanced retail analytics, enabling businesses to optimize their omnichannel strategies across the entire customer journey, from pre-purchase to post-purchase interactions. By leveraging sophisticated real-time data extraction and analysis techniques, FollowUP assists retailers and shopping centers in identifying critical improvement opportunities within their operational frameworks, ensuring that every touchpoint is optimized for maximum efficiency.

The firm maintains a robust workforce of 500-1,000 employees dedicated to engineering high-performance software tools. These technical solutions are specifically designed to manage complex traffic flows, monitor conversion rates, and evaluate employee performance metrics in real-time. By integrating these advanced technical capabilities, FollowUP empowers its clients to refine their sales outcomes and enhance overall customer satisfaction through data-driven decision-making processes. Their software architecture is built to handle high-volume data streams, providing retailers with the agility needed to respond to shifting market demands.

Operating from its base in the Lima region of Peru, FollowUP serves a diverse B2B clientele within the global retail sector. The company’s commitment to technical excellence and operational efficiency positions it as a key player in the South American technology landscape. Meet FollowUP's team to learn more about the engineers and data scientists driving these innovations. Their focus remains on providing scalable, actionable insights that help shopping centers and retail businesses navigate the complexities of modern consumer behavior and digital transformation in an increasingly competitive marketplace.