FlyIron

Everyone is always curious about the people behind ideas and solutions. In fact, the first page people often look at on an agency site is the bios, so I put mine first in the navigation. I'm an analyst that can explain consumer behavior in such a way that helps marketing better align solutions to consumer needs. I combine methods and approaches bas... ed on a wide set of experiences from across industries and technologies in order to create new solutions to long-standing challenges. I have experience across a number of marketing disciplines - research, analtyics, syndicated data, systems integration, reporting and analytics software, agency and direct marketing. My work experience includes senior management roles in strategy, analtytics and business operations. I bring a broad base of skills to marketing challenges: And beyond client work I have taught marketing at several local universities and act as a mentor MBA students. FlyIron grew out of my experience with a variety of interesting and challenging set of client needs. The Fly of FlyIron represents strategy, creativity and innovation, not to mention that I enjoy fly-fishing in Montana whenever possible. This would be the right-brain activity of seeing the art of the possible. The Iron of FlyIron represents the grounded, operational side of data, analysis and technology, not to mention I like to ride a steel road bike along the front of Wasatch mountains (although my new bike is carbon fiber.) This would be the left-brain side of converting an idea into a plan of execution.Read More