First Cry

Highly Engaged Employees

First Cry, established in 2010, is a prominent player in the Apparel & Accessories Retail sector, specializing in an extensive e-commerce platform for baby and children's products. The company provides a comprehensive digital marketplace offering diverse brands, toys, and essential items for parents. By leveraging a robust mobile app and web-based infrastructure, First Cry has solidified its position as a leading B2B and B2C retailer within the competitive Indian market.

Operating with a workforce of 1,000-5,000 employees, the organization maintains a significant operational footprint across 9 locations. The company’s internal structure supports specialized departments including software engineering, marketing, and supply chain management. Meet First Cry's team to gain insights into the leadership and organizational expertise driving their retail operations. Their commitment to scaling operations is evidenced by their extensive recruitment in engineering and technical sectors, ensuring a seamless user experience for their growing customer base.

Financially, First Cry has demonstrated consistent growth, reporting annual revenue of $318.3M. The company has successfully secured multiple funding rounds, including a significant $400.0M Series E investment from SoftBank Group Corp in 2020, alongside earlier backing from investors like SAIF Partners and IDG Capital. Explore financial highlights to review detailed metrics regarding their capital structure and historical funding performance. As a key entity in the retail landscape, First Cry continues to expand its market presence through strategic investments and a focus on high-demand consumer categories.