Finecast
Advertising Networks · Canada · 51-200 Employees
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Overview
Headquarters
60 Bloor Street West, Toronto, Ontario, ...Phone Number
(614) 481-8074Website
www.finecast.comRevenue
$20.4 MillionIndustry
ZI Rank: 1
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About Finecast
Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access. Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP.Explore more
Finecast Org Chart
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Finecast is experiencing very low activity levels compared to other companies in the Business Services sector.
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Finecast is drawing exceptional interest within the Business Services industry, suggesting notable developments or strong market momentum, learn more about Finecast.
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Finecast News & Media
Platform Is The Largest Influence On Attention, Finecast Report Finds | The Drum
The platform an ad appears on is the most important factor in determining how much audience attention it commands, according to new research from addressable TV company Finecast and research firm Amplified Intelligence. And while TV is brilliant at delivering that attention, over-the-top (OTT) is even better.A New Way Of Reaching Audiences Needs A New Way To Measure Ad Effectiveness | The Drum
We’ve entered a new era in television advertising; high-quality entertainment across every genre is more available now than ever before and is being consumed across more platforms every day.Finding A Cross-channel Currency For CTV: 'it Won't Be Perfect, But It Will Be Fast' | The Drum
Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?Why Your Brand Deserves Everything TV Has To Offer | The Drum
TV viewing habits have changed, but the best screen in the house is still a valuable medium for brands to advertise; one that comes with advanced targeting, optimization and measurement capabilities. For any brand looking to invest in growth strategies rooted in either awareness or targeted marketing, there are many reasons why TV will be key to creating the long-term fame every brand deserves.
Read more news
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Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and gam... Read More
