Fifty5Blue

Fifty5Blue is a global leader in audience measurement, consumer insight, and advertising intelligence, headquartered in London. Formerly operating as Kantar Media, the company rebranded as Fifty5Blue in February 2026 following its separation from Kantar Group and acquisition by private equity firm H.I.G. Capital in August 2025. The company operates... across more than 80 markets spanning Europe, North America, South America, and Asia, serving advertisers, agencies, media owners, broadcasters, and social platforms worldwide. Fifty5Blue specializes in independent, hybrid cross-media audience measurement, combining high-quality audience panels with large-scale data to deliver a unified view of media consumption across platforms and markets. Its core product portfolio includes Ibope, the primary TV ratings currency in Latin America; TGI, a global consumer profiling and targeting survey; and TechEdge, a software platform used to analyze and visualize audience data. The company delivers independently measured viewership and reach data that underpin content and advertising decisions for content producers, broadcasters, digital platforms, and advertisers. The company is actively investing in artificial intelligence to enhance its real-time, proprietary datasets and develop next-generation tools that support the full advertising funnel. Fifty5Blue's methodology is grounded in independence, transparency, and rigorous data standards, positioning it as a trusted partner for clients navigating increasing audience fragmentation and the growing complexity of the modern media landscape.Read More