familiar

We design, produce and sell all of our products ourselves under the Familiar brand. The product conception, design and development are entirely managed by our in-house team at Familiar's headquarters in Kobe, Japan. With our excellent quality control management systems, Familiar has built a reputation for craftsmanship, innovation, design and servi... ce, and has become a pioneering luxury brand with its own distinctive identity. Familiar's guiding principle is "Helping children reach their full potential." We want to support children as they create their own individual futures. The very first objects that a baby experiences through sight and touch - we want to infuse these with tenderness and love. As the environment expands and the world changes, we aim to provide clothes that are easy to wear and that offer parents peace of mind. We aim to bring a smile to the faces of our customers and remain true to the passion of our founders for authentic, well-made, high quality clothing that are designed to help children reach their potential and live life to the full. History of FamiliarRead More