Eyewire

Google Travel products serve hundreds of millions of monthly active users. In 2019 I led product design to unite the disparate verticals (Trips, Flights, Hotels, etc) under a unified navigation and brand identity. Before joining, uniting the Google Travel products had been a faltering project for over six years. I was able to inspire support, then... work with stakeholders from across the verticals to realize and successfully launch. Organized and led a series of cross-functional meetings over the course of a year to arrive at a workable proposal, roadmap, and identity system resulting in buy-in at the director and VP level. Achieving brand buy-in for a product at the scale of Google Travel required a combination of market research, external agency partnerships, and substantial internal awareness campaigns, such as 'Why Travel?' Adding a flagship identity to Google's brand portfolio requires equal parts metrics driven research and human-centered principles. If the brand doesn't resonate with people, it follows that metrics won't converge the way you'd like. Likewise, if you optimize the brand for a specific market, you could easily alienate others. To art direct Google Travel, I had to dig deep into my skillset. I created a data-viz encompassing all (thousands) Google's branded marks to distill common visual language principles. The analysis added a quantitative emphasis on the largely subjective visual design giving senior stakeholders a common language to offer feedback around. Landing this brand has been one of my favorite experience at Google since it brought together equal parts strategy and human-centered asthetics. The People + AI Guidebook was written to help user experience (UX) professionals and product managers follow a human-centered approach to AI. While building products by day, I embarked on an ambitious grassroots journey by night. Together, a fellowship of five Googlers and I recognized a gap in the principles and processes by which AI-powered features were being conceived and developed. Over ...Read More