Explore Edmonton

Explore Edmonton, founded in 1993, is a key entity within the Hospitality industry dedicated to promoting Edmonton as a premier destination. Its core mission involves articulating Edmonton's narrative, enhancing visitor experiences, and driving year-round tourism. Operating with a unified, one-team approach, the organization's business units actively market and sell the city, fostering the development of unique, transformational experiences. This strategic focus positions Edmonton to attract a diverse range of visitors, major events, meetings, and conventions, thereby generating significant economic impact and social benefit through sustainable practices.

With a substantial operational footprint, Explore Edmonton manages its activities with a workforce ranging from 500-1,000 employees across its two primary locations. The organization offers a suite of services including visitor support, venue management, and dynamic guidance, facilitating connections for businesses and individuals. This comprehensive support structure is crucial for amplifying the city's appeal. To understand the individuals driving these initiatives, one can Meet Explore Edmonton's team and learn about their leadership and operational expertise.

The company's strategic roadmap, particularly its 2021-2023 plan, emphasizes enhancing the quality of life for Edmontonians, recognizing them as vital ambassadors. By making the city more appealing to residents, Explore Edmonton strengthens its ability to attract external visitors. In a competitive landscape featuring entities like Tourism Calgary and Destination British Columbia, Explore Edmonton differentiates itself by focusing on both visitor attraction and local resident satisfaction, aiming for sustainable growth and amplified economic and social benefits for the city.