Eva NYC

Eva NYC recently relaunched its hair care portfolio in aluminum packaging that's 100% recyclable. "We chose aluminum as the material is 100% recyclable, forever. Unlike plastic, aluminum can continue to be recycled again and again, and be back on the shelf in as little as 60 days, ensuring Eva NYC's products wouldn't end up in landfill or the ocean... ," Levine said. Consumers are accepting the aluminum, Levine confirmed. "We've received an influx of positive feedback, praising the switch to aluminum packaging, the fun and playful new design, and the clean and sustainable product education prominently on packaging," Levine said. The effort has resulted in double-digit year-over-year growth. The packaging dovetails with Eva NYC's clean formulas. The clean beauty brand always has been 100% cruelty-free (Leaping Bunny certified), and as of 2021 all of its products are also certified vegan and non-GMO, as well as are free of parabens, phthalates and sulfates. Eva NYC is sold on its own website, as well as at Target, Ulta Beauty and Sally Beauty, along with other mass and specialty retailers. The brand set out an actionable five-year commitment by 2024 that includes 100% recyclable aluminum packaging, recyclable and reusable tools packaging, offsetting carbon emissions, and culminating in coveted B-Corp Certification.Read More