Eric Marder Associates

Eric Marder Associates, Inc. (EMA) was founded in 1960. From the beginning, our goal was to build a theory of choice behavior: a theory of what happens when people make choices how to measure choices how to predict choices how to influence choices. This effort led to a systematic way of thinking about marketing research and about marketing itself,... supported by major methodological experiments to test, refine, and standardize techniques for translating theory into hard, actionable data. We believe that most marketing questions should be transformed into this bottom-line question: "How much incremental business would I get from various marketing decisions I might make? EMA's methods are designed to answer this question by making specific predictions in straightforward business language. In doing so, EMA puts itself on the line and allows the marketplace to confirm or reject its conclusions. Most of the company's clients including prominent members of the Fortune 500 have remained loyal for many years, some for over twenty.Read More