Engage Research

"Engage is a key research partner & they really are seen as part of our extended team. They consistently go above & beyond the call of duty. We value their technical research expertise and also their advice which demonstrates that they really understand our business." Brandnostic allows our clients to gain an in-depth understanding of where and how... their brands play on the context of the market as a whole in order to optimise brand positioning and monitor brand health over time. What our clients say: "Engage have delivered a robust and flexible way of tracking the performance of our new brands as they launch into the market, with each wave of output providing clarity of direction in their increasingly competitive environment. " Brandnostic enables clients to: Understand market drivers - what they are and how powerful each is in driving brand preference Gain a detailed view of each brand on key functional and emotional drivers Assess brand strengths and weakness, enabling a clear direction to successfully grow brands Pinpoint competitive threats Monitor the impact of brands' strategy and marketing actions over time Engage can help with both classic, strategic and in depth U&As as well as the more tactical, issue-focussed pieces. The best U&As do not come out of a box, but are tailored to the business and its needs. There may be a role for some tried and tested modules but we leverage extensive experience in this area to create bespoke studies designed to answer key business objectives. We've run many such studies internationally and using a range of data collection techniques appropriate to market in order to deliver the best cost and time effective solutions per market. U&A data is often detailed and complex, to the point that it can become so overwhelming that it is not fully used. Our job is not finished until the project is assimilated & acted upon. So we tailor the content and format of deliverables, often workshopping outputs and delivering alternative reporting formats to encourage future use and help ...Read More