Elevator

Elevator is a new model communications firm in Portland and Denver. We achieve great success with brands needing reinvention. Established brands that just need a shot in the arm in order to grow. Take a look at our work, then let's discuss how we can help you next. We created a world class brand for launch in Africa. 2.2 billion people live without... reliable energy. Yet in Sub-Saharan Africa, everyone has at least one cell phone. To serve this market, World Panel created the SunStream. This patented solar technology converts light to electricity and streams it instantly through a USB into any mobile device. SunStream is waterproof and built to last a decade. We created World Panel's entire brand: logo, identity development, product naming, product consultation, packaging, messaging, advertising, website development, video production and trade show materials. The SunStream was launched in partnership with Vodacom in South Africa and Zambia, and with WalMart in Mexico. Our campaign helped double brand preference with Millennials. An oil filter is an oil filter is an oil filter. Unless it's engineered by FRAM, with 80 years of wisdom behind it, and customers who've spent decades offering feedback from their garages. Despite being the brand 'My dad used', Millennials viewed FRAM as a leader with the credibility to offer advice. Using data and consumer research we built a campaign known as Garage Wisdom, knowledge passed down from generation to generation. Wisdom from uncles, dads, friends, and yes, FRAM. The campaign connects the DIY desire of Millennials with the wisdom of FRAM and its older users. The campaign employed multiple media touch points to share these bits of knowledge with everyone who has ever loved an engine. Campaigns in both the U.S. and Canada knocked industry averages out of the park. Channel retailers including Walmart and Amazon supported the campaign, and Millennials were woken up to the brand. The banner click-through-rate was double the industry average. Video completion rates surpassed ...Read More